Tuesday, December 4, 2012

Creative envy: Andy Spade for BOAST

Have you seen Andy Spade's recent images for BOAST? God, they're brilliant. I am such a fan of Andy's. Having grown up in Palm Beach in the 70's - the epicenter of sporty, casual WASP style - I find Andy's California version of this lifestyle both relatable and inspiring. There are so many people and companies that try to emulate this look but no one captures it as authentically as Andy does.


  1. what a nice little coffee vacation this morning!

  2. i am so glad you said that! Andy's ads are still being copied (very badly) today by some very big name companies who should know better. I worked as Katy's design assistant many years ago when the company was still in the early stages and Andy was absolutely inspirational. Love these images.