Discovering Sleepy Jones

Anything Andy Spade does gets my attention. He is a branding and marketing genius with a healthy sense of humor and great taste. His latest project is called Sleepy Jones. It's a collection of classic, colourful and relatively affordable lounging clothes, including pyjamas, underwear, robes and bathing suit cover ups. What also captures my heart is the written ethos behind the brand and the "journal" of photos that inspired it. When I come to New York in May, I can't wait to stock up on some Sleepy Jones for summer.